Loyalty Marketing Comms Associate (Based in Shanghai)
The successful candidate will be part of a dynamic team tasked with making KrisFlyer the loyalty programme of choice in China. You will help increase awareness of the KrisFlyer brand, drive member acquisitions and improve member engagement through effective communications across all channels in China.
Job Description
Marketing Communication
• Work closely with creative, social and media agencies to create KrisFlyer assets and content in Wechat and Weibo, supported by media plans.
• Oversee and execute branding and communications for the KrisFlyer programme across
paid, owned and earned channels, with a primary focus on social media channels.
• Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnerships.
• Develop strategies to drive awareness and acquisition for the KrisFlyer brand locally and increase stickiness and engagement with existing members.
Grow and Engage Local KrisFlyer Membership base
• Liaise and collaborate across departments to drive member engagement and acquisition via various channels, including social
• Organize tactical campaigns with other BUs and partners drive membership growth and engagement
Data Management and Analysis
• Assist to deliver data analysis and regular reports to improve campaign performances
• Organize and maintain campaign data and reports
• Develop and produce regular report for membership profile analysis
Candidate Requirements
Essential
• Bachelor’s degree
• Excellent interpersonal and communication skills
• Team player with diligent & responsible work attitude
• Fast learner and able to work well under pressure
• Good command of written and spoken English and Chinese.
Desirable
• Relevant experience in Loyalty programs and/or brand and digital marketing
• Analytical skills to conduct market reviews.
• Good understanding of latest trends
• Highly organized and detail oriented
简历发送至SQCN_Recruitment@singaporeair.com.sg
